Presentation
Individuation Based Usability of a Customized E-commerce Platform
Event Type
Poster
In-Person
TimeWednesday, October 6th4:00pm - 5:00pm EDT
LocationHarborside CDE
DescriptionThe usability of interfaces is important in commerce, as it can lead to increased productivity and revenue. However, employees often have different needs from a system based on their role within the company. Hancock, Hancock, and Warm (2009) suggested that as the world moves ever more toward individual customization, applied scientists should embrace person-specific interactions. Magento is an open-source e-commerce platform that can be tailored to the needs of respective companies. In conjunction with a retail plant and flower sales company in Clearwater, Florida, we assessed the usability of a custom Magento interface, focusing on each employee’s individual needs in the organization using heuristic evaluation, usability assessment, and structured interviews.
